Ask, Thank, Tell

December is just around the corner. From a stewardship perspective, December is typically the biggest giving month of the year in churches and also for many non-profits. So, what can we do as church leaders to provide an opportunity for our members to give to the ministries of our churches as part of their end-of-the-year giving?

Charles Lane, in his book, “Ask, Thank, Tell: Improving Stewardship Ministry in Your Congregation” reminds us that the focus of biblical stewardship is on the fact that generous giving is one of the basic acts of discipleship. Charles suggests that there are three foundational verbs that help us to focus on this aspect of stewardship:

  1. Ask. If you want people to give more as year-end approaches, you need to ask them. You can communicate this message in whatever way works for your people: letter, from the pulpit, video, whatever social media platform works for you. We are often far too hesitant to ask people to give. The message can, and should, come from the pastor as well as from leaders of the congregation.
  2. Thank. As you ask, be sure you clearly thank people for their giving so far this year and for their commitments to give next year. If you didn’t send out thank you letters or notes for pledges, do it now. You can’t thank people too much. Most churches do it far too little.
  3. Tell. There are two ways you called to tell the story.

Tell the story of your ministry this year and your vision for the next year. Hopefully you already did this as part of your fall stewardship emphasis. Don’t worry about repeating it. And if you didn’t, do it now! Share with people the difference their giving has made. Whether or not they make an additional gift, it further reinforces their commitment to give to your ministry in 2019.

Tell the truth about your financial situation. If you are facing a real shortfall, be honest about it. Do it clearly and calmly, without a “sky is falling” panicky message. It’s not helpful for leaders to protect the congregation from financial challenges. They can’t step up to help if they don’t know about it.

If you have an abundance of resources, be honest about that. Some leaders think, “We don’t want to let people know because then they will stop giving.” People will keep giving if you give them a reason to give. Make your Christmas offering something significant that will benefit the wider community, and invite people to give generously.

Charles concludes his book with this wonderful vision of Stewardship ministry:

“One of my favorite novels is A Christmas Carol by Charles Dickens. Each year at Christmas I try to see either a play or movie version of A Christmas Carol, or to read the original. A big part of the appeal of the story is the incredible contrast between Ebenezer Scrooge at the beginning of the story and Ebenezer Scrooge at the end of the story.

Notice Dickens’ description of Scrooge from the first pages of his novel, ‘Oh! But he was a tight-fisted hand at the grindstone, Scrooge! A squeezing, wrenching, grasping, scraping, clutching, covetous old sinner! He was hard and sharp as flint, from which no steel had ever struck out generous fire.’ Many, many pages and three Christmas ghosts later, Scrooge wakes up on Christmas morning. To say the least, he is a changed man. He sends a Christmas turkey to the Cratchit’s that is twice the size of Tiny Tim.

And then Dickens writes, “The chuckle with which he said this, and the chuckle with which he paid the cab, and the chuckle with which he recompensed the boy, were only to be exceeded by the chuckle with which he sat down breathless in his chair again, and chuckled till he cried.”

I don’t wish for any of God’s children to be scared to their senses by night visits from past, present, or future ghosts. However,

  • I do have a vision of people in your congregation so enjoying their generous giving that they chuckle until they cry.
  • I do have a vision of people in your congregation who discover the radical truth of Jesus’ words, ‘Where your treasure is, there your heart will be also.’
  • I do have a vision of people in your congregation whose generosity grows by leaps and bounds, and who discover that this generosity has indeed led their heart to Jesus.
  • I do have a vision of people chuckling, or at least smiling as they drop their offering into the plate on Sunday morning.”

If you have a special story to share about your fall Stewardship program, I would love to hear it! What’s been special about your celebration of stewardship this year? You can contact me at deborah@presbyteryofthejames.org or 434-996-6032.

Deborah Rexrode
Associate for Stewardship for the Presbytery of the James

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