Recently, a colleague introduced me to a book by A.J. Jacobs. The title of the book is Thanks a Thousand: A Gratitude Journey. The idea of the book is deceptively simple: New York Times bestselling author A.J. Jacobs decided to thank every single person involved in producing his morning cup of coffee. The resulting journey took him across the globe, transformed his life, and revealed secrets about how gratitude can make us all happier, more generous, and more connected.
Regularly ask yourself the most basic stewardship leadership question, “What can we do to help people grow in their relationship with Jesus Christ through their stewardship?” A constant temptation faced by leaders in a congregation is to focus on what meets the needs of the leaders, rather than what meets the needs of the members of the congregation. Focus on the giver’s need to give rather than on the church’s need to receive.
In many congregations, the “model giver” is over fifty years of age, highly committed to the church, and understands giving as a “duty.” Often, we direct our efforts to this person. Studies have shown that givers under fifty are different from those over fifty. Younger generations are not as committed to institutions, and certainly do not understand financial support of an institution to be their duty. Younger generations are much more inclined to give where they can see their giving making a difference.
Ways to Ask
What is the most effective way to ask someone to give? In the church we seldom ask ourselves if we are using the most effective means to ask people to give.
Recently we had an opportunity to hear Charles “Chick” Lane discuss his book, “Ask Thank Tell: Improving Stewardship Ministry in Your Congregation.” He discusses the various ways that we often use to ask someone to give. It might be face-to-face or a personal letter. It might be a telephone call or an “ask” at an event.
Which of these methods has your congregation used? Which method was the most effective? Chick suggests that you analyze your past asking and possibly choose other ways to ask to find the most effective method for your congregation. What he has found is that the more personal you are, the more effective the “ask.”
Motivations to Give
Another important piece of research that has been done is to ask people why they give. What are the top motivators for people who give financial support to non-profits? Here are the responses in order of importance from most to least:
- Being asked by someone you know well
- You volunteer at the organization
- Being asked by clergy to give
- Reading or hearing a news story
- Being asked to give at work
- Receiving a letter asking you to give
- Receiving a telephone call asking you to give
As congregations, there is some insight to be gained from this list.
- Get people involved. Almost all of your congregation who gives will also be involved in some way in the life of the congregation. Some will sing in the choir, some will be a part of the men’s or women’s organization, some will serve on a committee or the session. Most will be regular worshippers.
- Get the pastor involved. Sometimes pastors are reluctant to be actively involved in the stewardship ministry, and sometimes the congregation wants the pastor to be on the sidelines when it comes to stewardship. Don’t let this happen. The pastor preaches, teaches, and talks to the congregation about all sorts of spiritual issues – let stewardship be one those issues.
- Tell a compelling stewardship story. People don’t give to their congregation because they read or hear about what their congregation is doing but knowing what the congregation is doing and knowing that their gifts are making a difference in people’s lives will encourage people to grow in their giving.
- Consider the most effective way to ask. What are some ways that you can ensure that people are asked to give by someone they know well? Some churches use an every member visiting program. Others use telephone calls. Encourage people to visit or call people they know to invite them to give.
A Positive Approach
When you ask people to financially support your congregation and its ministries, focus on what will happen when they give, rather than what won’t happen if they don’t give. People are motivated to give when they hear how the church is making a positive difference in the world.
Overall, remember that the goal of our stewardship ministry is to help God’s people grow in their relationship with Jesus Christ through the use of the time, talents, and finances God has entrusted to them.
Associate for Stewardship
*Excerpts taken from Ask, Thank, Tell: Improving Stewardship Ministry in Your Congregation by Charles R. Lane.
Thanking should be a part of the culture of every congregation. People who give to support the ministry of their congregation should be thanked regularly. People who are active in the life of the congregation, and the life of the community, should expect to be regularly recognized and thanked for the work they do.
Paul regularly uses his letters as opportunities to thank God for his fellow believers. Romans, Philippians, Colossians, 1 Thessalonians, and Philemon all contact strong statements of thanks to God for Paul’s fellow believers and their faith. Paul says, “I thank my God every time I remember you, constantly praying with joy in every one of my prayers for all of you, because of your sharing in the gospel from the first day until now.” (Philippians 1:3-5)
There are two important things to notice in Paul’s thanksgiving. First, he seems eager to give thanks. This provides a great model for us. We should be equally eager to give thanks for those with whom we share faith in Jesus Christ. Second, Paul tells people he thanks God for them. Sometimes we need to say thanks directly to people. Sometimes, we may say thanks to God in our prayers for the work of specific people but when we tell that person we have given thanks to God for them, we have taken our thanksgiving to a whole new level.
Charles “Chick” Lane, in his book, “Ask, Thank, Tell: Improving Stewardship Ministry in Your Congregation,” suggests there are few things that will build up a congregation more than having a culture of thanksgiving. By this he means a culture in which people feel comfortable and natural expressing their thanks to one another. When people are regularly thanked, they will not only feel appreciated, they will feel valuable, wanted, and needed. They will also be quick to volunteer to help with other projects.
Here are some specific ways you can create a culture of thanksgiving in your congregation:
- Expand the circle of thanks-givers – don’t expect the pastor or the leaders to be the only ones saying thanks. Find the people in your congregation who have the gift of thanksgiving. Give them a pile of thank-you notes and stamps and help them to know who could use a thank you note.
- Thank everyone at the same time – sometimes a thank you can be extended in worship or at other congregational gatherings. This is especially good when lots of people have been involved in accomplishing a project, and you don’t want anyone to be left out in receiving thanks.
- Thank personally – a thank you note from a pastor, a thank you note from a leader of the congregation, a face-to-face thank you…you can’t thank too often. Receiving a thank you note when you least expect it can have a tremendous effect on someone.
- Thank immediately – the sooner a thank-you is received, the more sincere it will be perceived. Set aside time for thank-you note writing.
- Pass on a thank you – share with the congregation any thank-you that is received from ministries you support. Post them on the bulletin board or include them in your newsletter or an insert in the bulletin. Make sure everyone knows how their generosity has made a difference.
- Hold a thank-you trip – if you support a ministry in your community, plan a time to visit that ministry with a group of people from your congregation. This will give your congregation a chance to see the good work that is being done because of your congregation’s financial support.
- Involve the children and youth in your congregation in saying thanks:
- Spend Sunday school time writing “thank you” with chalk on the church sidewalk or parking lot.
- Make fridge magnets that express thanks and hand them out as a gift for everyone in worship.
- Plant seeds in small cups and allow them to sprout. Write messages on popsicle sticks to put in each cup. Give these to teachers and youth workers on Christian Education Sunday.
- Attach gift tags to small gift bows and give everyone one to wear on a special Sunday when you want to thank everyone.
Giving thanks is as important to Stewardship work as asking. Plan to say thanks with as much care as you plan to ask. Watch the amazing results that occur when people feel appreciated and valued.
Associate for Stewardship
*Excerpts taken from Ask, Thank, Tell: Improving Stewardship Ministry in Your Congregation by Charles R. Lane.
December is just around the corner. From a stewardship perspective, December is typically the biggest giving month of the year in churches and also for many non-profits. So, what can we do as church leaders to provide an opportunity for our members to give to the ministries of our churches as part of their end-of-the-year giving?
Charles Lane, in his book, “Ask, Thank, Tell: Improving Stewardship Ministry in Your Congregation” reminds us that the focus of biblical stewardship is on the fact that generous giving is one of the basic acts of discipleship. Charles suggests that there are three foundational verbs that help us to focus on this aspect of stewardship:
- Ask. If you want people to give more as year-end approaches, you need to ask them. You can communicate this message in whatever way works for your people: letter, from the pulpit, video, whatever social media platform works for you. We are often far too hesitant to ask people to give. The message can, and should, come from the pastor as well as from leaders of the congregation.
- Thank. As you ask, be sure you clearly thank people for their giving so far this year and for their commitments to give next year. If you didn’t send out thank you letters or notes for pledges, do it now. You can’t thank people too much. Most churches do it far too little.
- Tell. There are two ways you called to tell the story.
Tell the story of your ministry this year and your vision for the next year. Hopefully you already did this as part of your fall stewardship emphasis. Don’t worry about repeating it. And if you didn’t, do it now! Share with people the difference their giving has made. Whether or not they make an additional gift, it further reinforces their commitment to give to your ministry in 2019.
Tell the truth about your financial situation. If you are facing a real shortfall, be honest about it. Do it clearly and calmly, without a “sky is falling” panicky message. It’s not helpful for leaders to protect the congregation from financial challenges. They can’t step up to help if they don’t know about it.
If you have an abundance of resources, be honest about that. Some leaders think, “We don’t want to let people know because then they will stop giving.” People will keep giving if you give them a reason to give. Make your Christmas offering something significant that will benefit the wider community, and invite people to give generously.
Charles concludes his book with this wonderful vision of Stewardship ministry:
“One of my favorite novels is A Christmas Carol by Charles Dickens. Each year at Christmas I try to see either a play or movie version of A Christmas Carol, or to read the original. A big part of the appeal of the story is the incredible contrast between Ebenezer Scrooge at the beginning of the story and Ebenezer Scrooge at the end of the story.
Notice Dickens’ description of Scrooge from the first pages of his novel, ‘Oh! But he was a tight-fisted hand at the grindstone, Scrooge! A squeezing, wrenching, grasping, scraping, clutching, covetous old sinner! He was hard and sharp as flint, from which no steel had ever struck out generous fire.’ Many, many pages and three Christmas ghosts later, Scrooge wakes up on Christmas morning. To say the least, he is a changed man. He sends a Christmas turkey to the Cratchit’s that is twice the size of Tiny Tim.
And then Dickens writes, “The chuckle with which he said this, and the chuckle with which he paid the cab, and the chuckle with which he recompensed the boy, were only to be exceeded by the chuckle with which he sat down breathless in his chair again, and chuckled till he cried.”
I don’t wish for any of God’s children to be scared to their senses by night visits from past, present, or future ghosts. However,
- I do have a vision of people in your congregation so enjoying their generous giving that they chuckle until they cry.
- I do have a vision of people in your congregation who discover the radical truth of Jesus’ words, ‘Where your treasure is, there your heart will be also.’
- I do have a vision of people in your congregation whose generosity grows by leaps and bounds, and who discover that this generosity has indeed led their heart to Jesus.
- I do have a vision of people chuckling, or at least smiling as they drop their offering into the plate on Sunday morning.”
If you have a special story to share about your fall Stewardship program, I would love to hear it! What’s been special about your celebration of stewardship this year? You can contact me at email@example.com or 434-996-6032.
Associate for Stewardship for the Presbytery of the James
I recently met Margaret Marcuson at a Stewardship conference and was impressed by her energy and enthusiasm for Stewardship. Margaret is a leader of leaders, ordained minister, and teacher and student of human systems. She speaks and writes on leadership and works with faith leaders nationally as a consultant/coach.
letr1 – Stewardship is a Year-Long Ministry
Every Sunday is an opportunity to preach and teach about stewardship. Seize that opportunity whenever you can. Listen for God’s messages on Stewardship in the scriptures. One good Stewardship sermon in the fall during the annual stewardship campaign is not enough. Think about the people who might miss that Sunday or even avoid that sermon.